World, As Seen from the most beautiful islands: Ireland and Cyprus

That’s what happens when you are way ahead of your own customers


The parent company of Budweiser, among others, was plagued by inflation and a boycott in the last quarter but still managed to achieve a 7 percent increase in global revenue.

Especially in the United States and Europe, revenue declined in the second quarter. In the U.S., this was due to a campaign for the Bud Light brand.

The beer brand collaborated with transgender influencer Dylan Mulvaney. Conservative America disagreed with this partnership and called for a boycott. As a result, other AB InBev beers, such as Stella Artois, were no longer consumed by a portion of Americans.

The beer brewer was heavily impacted by the boycott. Anheuser-Busch, the American subsidiary of the company, reportedly plans to cut hundreds of jobs in response to the boycott. Insiders suggest that this amounts to about 2 percent of the workforce, which currently consists of around eighteen thousand employees.

In Europe, beer sales also declined, primarily due to the weaker economy and high inflation. The beer company tried to offset the losses by raising beer prices.

However, in some other regions, such as Brazil, China, and Colombia, beer sales did increase.

Ultimately, AB InBev recorded a profit of $607 million (€555 million) in the last quarter. This is significantly lower than the previous year when the company made almost $2 billion in profit.

Written by: Liam O'Reilly

Liam O'Reilly is the founder of the publication, a former analyst at a major reputation agency in the UK, who chose Cyprus as his home.

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World, As Seen from the most beautiful islands: Ireland and Cyprus

From Trinity st. to Limassol, Cyprus

Ireland and Cyprus have one thing in common. The most beautiful islands are divided. Even proportions are strikingly similar. Both nations strive for unity and a good glass of the news. More about us under the link.

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