Puma has achieved a record turnover last quarter. The German manufacturer of sports equipment benefited from strong demand from China. Business also went well in North and South America, where Puma is back on the market for basketball items.
Successful advertising campaigns and collaborations with celebrities such as Selena Gomez, Rihanna and Jay-Z also made a contribution. Sales amounted to more than 1.3 billion euros. Adjusted for exchange rate effects, that is over 15 percent more than in the first quarter of last year. Operating profit improved by 27 percent to 143 million euros.
Despite the strong figures, Puma does stick to its financial expectations for the entire year. According to CEO Bjorn Gulden, there is still much uncertainty in the market, but he is now confident that Puma will meet its objectives.