The Irish Data Protection Commission (IDPC) has launched an investigation into the way in which Google handles personal data in its advertising services in the European Union.
The purpose of the research is to determine whether the use of personal data by Google’s ad marketplace Ad Exchange complies with European privacy legislation. This platform is used by companies to get advertisements to the target group.
If Google does not comply with the law, the Irish regulator can impose a fine of up to 4 percent of Google’s annual revenue.
Google states in a statement that it fully cooperates with the investigation. “The users of our systems must adhere to strict standards.”
Google has received fines more often in the past because, according to regulators, the company did not comply with privacy rules.
In January, the French privacy watchdog imposed a fine of 50 million euros on the company. The authority found that Google does not correctly inform users about data that the company collects.