Facebook announces that it is taking measures against fake advertisements with famous Dutch people. These can be reported in the Netherlands from December.
For some time, advertisements have been appearing on Facebook in which Dutch celebrities would recommend bitcoins. These are fake and must therefore be able to be raised. The company let Marketingfacts.nl know that a form will be available in which this is possible. “We are fully committed to stop scammers and prevent abuse of Facebook,” writes Arno Lubrun, Country Manager Facebook Benelux, on this site on Saturday.
In the Netherlands, several famous faces are the victims of this so-called ‘celebrity bait’. The names and photos of John de Mol, Matthijs van Nieuwkerk, Jort Kelder and Waylon are used to mislead users to click on the advertisement. These kinds of fake advertisements are also circulating abroad.
A group of well-known Dutchmen had previously drawn up a statement asking Facebook to take action against this. De Mol even sued the company. The statement of this still has to be made. Jort Kelder also reported.
The form is already being used in the United Kingdom, Australia and New Zealand. From December it will therefore also be tested in the Netherlands. Facebook says it desperately needs user feedback to track down these misleading advertisements.
“The more people report these ads, the more information we have and the better we know what tactics the scammers use,” the company writes.